Everyone has their own reasons for being frugal. Loss of a job, going to a 1 income family, or just scaling down. I personally prefer to be frugal because I like to spend little and save lots.
I do not like having debt. We have some debt now, and it really stresses me! Add to that another medical bill that I thought the insurance was going to pay. Dang! So, we now have our mortgage, a small medical bill, and 2 student loans. I am giving myself the goal of being debt free in 5 years. It sounds ambitious, I know. Listening to Dave Ramsey really helps me to stay motivated! His books are what got me going on this path all those years ago.
My hubby doesn't always understand. He has the belief that if you have money...you spend it. I recall one time he asked if I wanted to go to dinner. I said sure, let me check my coupons. His response? We have money, you don't need coupons. Then he was laid off. That was a blow. He had been at that company for 18+ years and one day they just closed their doors. He went into panic mode. I knew we'd be okay.
He now gets it. He is currently selling some things to buy others. Makes sense to me!
Today was a good example of why I use coupons. I spent $89.00 on groceries and used $20.00 in coupons. I also saved an additional $20.50 with my store loyalty card. If I wasn't watching sales and clipping coupons the total would have been $40 more! There was one item that was on sale for $2.99, down from $3.99. I had saved 3 BOGO coupons and bought 6. I spent $8.97 for $23.94 worth of product! THAT'S a BIG savings and I won't need to buy this product again for a while! It is a product that we use. I wouldn't recommend stocking up on something that you will never use.
So, in conclusion, frugality to me is a way of life. I have a goal to reach. I need to watch every penny to get there.