I like to track how much I save, when I use coupons. I count the savings from digital coupons and paper coupons. The digital coupons are ones that I use from my smart phone or ones that I load to my grocery loyalty card. So basically, if I clipped it or loaded it, it gets counted. These savings totals include not only grocery coupons, but also restaurant, automotive, movie theater, thrift stores etc.
Here are my last 5 years' totals:
2012 wasn't my best year, but excluding 2012 I increase the amount year by year. It becomes my personal challenge, to save even more this year compared to last. So for spending about 30 minutes every week this past year clipping coupons, I earned about $45 weekly average in savings. I count that a success!
Have a blessed day!